Digital marketing is a key element component of your business’s strategy, and it’s important to keep up with the newest trends. New technology can transform the way you reach your customers, but it’s also easy to get swept up in buzzwords and hype. It is crucial to step back and give attention to what truly drives your customer’s actions and build a deep connection.
One main trend we see in 2022 is the growth of visual search, which allows users to type or speak their inquiries into a search results, and it’s fueled with a need for more personalized content material. This is an excellent opportunity to apply your brand’s visuals and pictures, as individuals are more likely to trust brands that have your own touch.
Another trend is a rise of conversational marketing, which uses chatbots and AI to interact with your customers. They allow you to be accessible 24/7 without needing someone upon staff, and in addition they can help with standard questions and in many cases generate sales opportunities for you.
Social commerce is yet another huge phenomena in 2022, with social media tools such as Instagram and Vien Tok making it possible for businesses to offer their products directly on the platform. This can be a great useful content opportunity for influencers to make money while still promoting brands that they are interested in. Finally, all of us expect to view a steady increase in location focusing mobile advertising, which are made to serve advertising to customers based on the location.